09:30- 10:00
REGISTRATION MORNING WORKSHOP SESSIONS
Say hello to your fellow participants
10:00- 11:00
WORKSHOP SESSION 1
Choose one of two: Captivate hearts & minds with sustainable lifestyles with Antoine Mes from the DENTSU Agency || Design New Solutions via the design methology, Synthesizing Futures, with Magda Mojsiejuk from Futurity Systems
Note: Space is limited
11:00- 12:00
WORKSHOP SESSION 2
Choose one of two: How to Land a Job, panel discussion and networking lunch || A hands-on workshop on Design Thinking with AI tools with Jochem van Laren from Spaik.io
Note: Space is limited
12:00-
12:45
LUNCH, Time to meet, greet, eat and network! Lunch is on us if you have registered for it.
REGISTRATION FOR MAIN EVENT, if you’ve just arrived for the main event, please register before getting your lunch
12:45-
13:00
OPENING REMARKS by Creative Business Program Manager, Richard Versmissen. He will open and set the theme for this year.
KEYNOTE: TOM PHILIPSON || Challenging The Word Inclusivity and How We Apply It
Co-Founder & CEO YourStudio Agency + Inclusives Spaces || Do you think retail is inclusive? Do you believe the spaces we design cater to people’s lived experience? At Your Studio, they strive to be pioneers, challenging preconceived thinking and pushing innovation to have a positive impact.
13:00-
13.45
KEYNOTE: ÅKE STAFFAN LINDBERG || The Truth Behind the Claims
Investigating journalism: H&M’s recycling uncovered Investigative journalist at Aftonbladet, Sweden's leading newspaper and news website. With a background in foreign and conflict reporting, he now delves into uncovering the realities behind the green transition and examining the truth behind major corporations' sustainability claims.
His mission: To expose environmental injustice and hold powerful actors accountable.
13.45-
14.30
14:30-
14:45
BREAK, Stretch & get some fresh air then come back for more
KEYNOTE: MA’MAQUEEN || The Reality of Living the Fantasy
Venus Bijleveld, a drag artist professionally known as Ma’MaQueen, will share their journey of creating an alter ego and how this can transform one’s identity and society at large. They will also invite us to imagine a world where everyone can be who they want to be, without fear or judgement. Ma’MaQueen is an inspiring artist and undeniable talent. She is the proud mother of the House of Holographic Hoes, fashion designer and versatile force to reckon with.
14:45-
15:30
KEYNOTE: DAN JING WU ||The Bumpy Career Road, From Engineering to Tech Startup
What do you want to be when you grow up? A question that everyone encounters. Actually it's possible to become anything you want, even outside the borders of your education. Dan Jing Wu received her PhD degree in Biomedical Engineering and is building on the startup VivArt-X ever since, with the mission to help breast cancer patients with an efficient reconstructive surgery. Next to that she is a science communicator and co-founder of a Dutch fashion label NOYA NOIR. The road she never envisioned as an engineering student.
15:30-
16:15
16:15- 17:00
KEYNOTE: MAGDA MOJSIEJUK || Changing our Future Narratives: What can designers learn from science fiction?
Futures envisioned by film, TV, video games, and music have inspired cosmic adventures, utopias, cautionary tales, and valuable insights into achieving the once impossible. What can we extract from science fiction to enhance our daily design and problem-solving practices? By analyzing past and current science fiction works, she demonstrates how they shape our visions of the future (desired and undesirable) and their relevance to creative design.
17:00- 17:15
CLOSING REFLECTIONS, Let’s sum it all up and unleash our curiosity!