the workshops

workshop || DesignING New Solutions (Science-based Design for Building Futures)

Learn how to design new solutions by adding, subtracting, rearranging and taking other actions on the parts via their design methology: Synthesizing Futures.

NOTE: Please bring your own computer for this workshop

Magda is the Lead Artifact Designer and Creative Director at Futurity Systems, a consultancy based in Barcelona that provides Futures-as-a-Service. She creates prototypes for future products and services, and recently initiated inTENSE, the speculative lifestyle magazine from 2030 and beyond. With a background in industrial design and set design, her work has been showcased and awarded at design festivals around the globe.

Website: https://magdamojsiejuk.com/

workshop || Captivate hearts & minds with sustainable lifestyles

Science agrees. A sustainable lifestyle can keep human life on Earth enjoyable. However, marketing and communication have proven highly effective in promoting increased consumption. Sustainable marketing aims to break this paradigm towards a different form of consumption. In this mini design workshop, we will envision new frames for problematic products. The objective is to collectively bridge the say-do gap.

Antoine Mes is leading the Social Impact & sustainability practice at Dentsu Benelux. This agency supports (global) companies with their marketing challenges. As former strategist, he has helped numerous well-known brands with their digital transformation. Since the beginning of 2023, he has been responsible for the sustainable transformation.

workshop panel || HOW TO LAND A JOB

Get ready for a high-energy, student-driven panel discussion that's all about getting your foot in the door! Dive into an interactive discussion with industry experts, ask your burning questions, and then mingle over lunch with the pros. It's your golden ticket to insider tips and personal connections.

workshop || Design thinking and AI TOOLS

In this hands-on session, participants will dive into the methodologies of Design Thinking, tailored to harmonize with the latest AI tools. You'll learn the ins and outs of when to effectively integrate AI into your processes and, crucially, when it's best to opt-out.

This workshop isn't just about theory; it's a chance to apply practical insights to real-world scenarios, ensuring that you leave with a comprehensive understanding of how to employ AI in a way that is both human-centric and strategically sound.

NOTE: Please install ChatGPT on your phone for this workshop

Jochem van Laren has over 10 years in customer experience and sales, including roles at Randstad and Allianz, he co-founded SPAIK.io, an AI studio serving clients like Heineken and Unilever. He also leads OnPeople, inspiring change in tech, and has delivered 8+ keynotes and 20+ workshops globally.